"How Euro-Centric
Beauty Ideals
Are Around The World"
Turns out a woman, Esther Honig, decided to send of an untouched headshot of herself to retouchers and designers around the world with the instructions of retouching it to "make me look beautiful". The base image is below. Turns out most people were confused by this. So she clarified by stating that she wanted them to make her look like one of the women in their country's fashion magazines and then sat back and waited for the stunning results. I'm just not sure the results were stunning.
What I saw, at least what was released, was a lot of bad retouching. My guess is that this kind of thing was probably hard to convince some really top retouchers in the field to jump on the band wagon. So there were a lot of aspects of the retouching that were mediocre at best. Applied makeup that just pulled the eye away from viewing the picture. I guess I'm saying the quality of the retouch distracted from the point of the experiment. One thing did stick out though and it is pointed out. It becomes clear how "euro-centric beauty ideals are around the world", and that's pretty interesting.
Italy |
Vietnam |
Now this is not to say that there weren't some very good retouching in some of the images. There were a couple that I thought were nice, but they were very similar...and there really were only a two or three. That just goes to prove the above quote. Which brings me to an interesting point, and perhaps this really was the point of the experiment, are our worldwide views of beauty coming unified?
Ukraine |
I suppose because we will live in a world that is continually "plugged in", that this possibility isn't so far fetched. We share vast amounts information, points of view, creations, and cat videos with the world every day. Just about anything you'd want to know, whether it's 100% true or not, is just a simple web search away. So naturally it would seem that we would begin to mingle our visions of beauty and it only makes sense that the lines that once clearly defined what we see as "beautiful" in the USA and "beautiful" in India slowly become blurred. That's an interesting thought.
Most of the retouched images from Esther Honig's experiment were not that great. As a friend of mine put it, "The only thing I got from this was that people around the world suck ass at Photoshop". This is true. Well put. The two images from the USA are particularly bad, but the ideal there is clear, I think.
USA |
That's just my two cents.