CANON ANNOUNCES CAMERA WITH ISO OVER 4 MILLION

If you're a gearhead, prepare yourself. I'm not going to lie, I nearly had a gear-gasm when I saw this announcement. Canon has decided to one-up Sony's a7s, and boy did they ever. The ME20F-SH is Canon's first multi-purpose camera "which delivers exceptionally high sensitivity to capture Full HD video with a minimum subject illumination of less than 0.0005 lux1 (at maximum 75 dB gain setting, equivalent to an ISO sensitivity of over 4,000,000)". Blah, blah, blah. If the tech talk loses you, just know that what this means is that you can shoot 1080p and see subjects that you can't see with the naked eye. That's insane! No, ridonkulous! 

Canon is targeting a large audience with hot little number. This camera could have a place in the infrastructure of productions that range in nighttime surveillance to reality TV, to even cinema. Typically, Canon does a great job delivering when it comes to image quality. So, I'm guessing they won't disappoint here as well.

The sensor is a modified and enhanced version of a 35mm full-frame sensor for HD video they developed back 2013. Get ready for the kicker - it's only 2.26 megapixels! I found this very interesting. It seems everyone has been in this pixel packing race over the last few years and it's nice to see that Sony and Canon are showing us that it's not about the quantity, but the quality and use of those existing pixels. So, it's not about the size, but it is...Take that how you will.

Take a peek at the specs below. Pretty interesting.

Canon says the ME20F-SH will be available in December of 2015 with a whopping $30,000 price tag. I think I'll be renting for sure.

FOREVER 21 WILL TRANSFORM ANY INSTAGRAM PHOTO WITH SPOOLS OF THREAD

Want to see yourself in thread? This is some of the most imaginative marketing I've seen in a long time. The prototype company Breakfast has created an insanely complex billboard made up of spools of colored thread. 6,400 spools, to be exact, with 36 different colors that can mechanically create any Instagram image that is tagged appropriately with the hashtag #F21ThreadScreen. And clothing company, Forever 21, will display your image on their billboard for the world to see for free! Yes, you heard me right. You can have your image displayed in 60 x 60 pixels for the world's eyes. That's nearly 5 bit glory.



This nifty bit of engineering came from the creative minds at Breakfast, a Brooklyn based company, that has become known for their innovative use of hardware to build installation pieces for Instagram.  So what is this contraption? It's 2,000 pounds of mechanical genius that's made up of 6,400 spools of colored thread and 200,000 parts. There's over 6 miles of total thread and when you take into account soldering joints and such, it takes that parts count up to over 600,000. To say that this thing is complex is really an understatement. Just look at the breakdown of a sliver of the machine in the image below.

If you want to see your Instagram images built on the Forever 21 Thread Screen live, simply mark your image with the hashtag #F21ThreadScreen and hop on over to the official live Thread Screen page to watch it happen. But hurry, this campaign will only last from now until July 28th.